Brand identity design
I create cohesive brand systems — logos, color palettes, typography, and guidelines — that capture your personality and resonate with your audience.
Website Sections
Browse all 21 available sections. Each one is a ready-to-use Astro component you can add to any page.
Hero
Available for freelance
Hi, I'm Alex.
I design digital
products.
I design and build digital experiences that feel personal, polished, and purposeful. Let's create something great together.
Portrait Photo
Logo Cloud
Trusted by great companies
Meridian Finwise Stackline NovaTech Pulse Health Oakwood
Features
WHAT I DO
Services I offer
Stats
100+
Projects shipped
8+
Years experience
35%
Avg. conversion lift
4.9/5
Client rating
Image + Text
MY APPROACH
I design with intention, build with precision
Every project starts with understanding your goals and audience. I combine strategic thinking with hands-on craft to create experiences that look beautiful and work flawlessly.
- Research-driven design decisions
- Pixel-perfect implementation
- Performance-first development
100+
Projects
50+
Clients
8yr
Experience
Lighthouse 100/100
Accessibility AAA
Core Vitals All green
SEO Score Optimized
All checks passing
QUALITY
Built for performance, designed for humans
I don't just make things look good — I make them fast, accessible, and maintainable. Every site I build scores high on Lighthouse and passes WCAG accessibility standards.
- Semantic HTML and clean code
- WCAG 2.1 AA accessibility compliance
- Sub-second load times on modern networks
- SEO-optimized from day one
Pricing
PRICING
Transparent, project-based pricing
Every project is unique. These packages give you a starting point — I'm happy to customize based on your needs.
Starter
Perfect for a single-page site or landing page
$2,500 / project
Get started - Single-page website
- Responsive design
- Basic SEO setup
- 1 round of revisions
- 2-week delivery
- Source files included
Most popular
Professional
For businesses that need a full, polished presence
$5,000 / project
Let's talk - Multi-page website (up to 8)
- Custom brand integration
- Advanced SEO & analytics
- 3 rounds of revisions
- CMS integration
- 4-week delivery
- 30 days post-launch support
- Performance optimization
Partnership
Ongoing design and development support
Custom
Reach out - Everything in Professional
- Dedicated weekly hours
- Priority communication
- Brand evolution & updates
- New page & feature builds
- Quarterly design reviews
- Training & documentation
- Flexible monthly billing
Testimonials
TESTIMONIALS
Kind words from past clients
“Alex brought our brand to life in a way we couldn't have imagined. Every detail was intentional, every decision was backed by clear thinking. The result speaks for itself.”
RK
Rachel Kim
Founder, Meridian Studio
“Working with Alex felt less like hiring a designer and more like gaining a creative partner. Our conversion rate improved by 35% within the first month after launch.”
DC
David Chen
CEO, Pulse Health
“The level of polish and attention to detail Alex brings is rare. From wireframes to final code, every step was communicated clearly and delivered on time.”
SO
Sarah Olsen
Marketing Director, Finwise
FAQ
FAQ
Questions I get asked a lot
What's your typical process for a new project?
Every project starts with a discovery call where I learn about your goals, audience, and timeline. From there, I create a proposal with scope, timeline, and pricing. Once approved, I move through research, wireframing, visual design, and development — with check-ins at every stage.
How long does a typical project take?
It depends on scope. A single landing page typically takes 2 weeks. A full multi-page website takes 4-6 weeks. Larger product design projects can run 8-12 weeks. I'll give you a clear timeline in my proposal and keep you updated throughout.
Do you work with startups or only established companies?
Both! I love working with startups building their first brand and website, as well as established companies looking to refresh their digital presence. The key ingredient is a clear vision and enthusiasm for creating something great.
What's included in post-launch support?
Every project includes 30 days of post-launch support for bug fixes and minor adjustments. For ongoing needs like content updates, new features, or design evolution, I offer monthly retainer partnerships at a discounted rate.
Do you do development, or just design?
I do both. I design in Figma and build with modern tools like Astro, React, and Tailwind CSS. This means fewer handoff issues, tighter implementation fidelity, and faster delivery. If your project needs backend work, I collaborate with trusted developers.
How do payments work?
For project-based work, I typically split payments into milestones: 50% upfront, 25% at design approval, and 25% at launch. For retainer partnerships, billing is monthly. I accept bank transfer and all major payment methods.
CTA
Have a project in mind? Let's make it happen.
I'm always excited to take on new challenges. Tell me about your project and let's see if we're a good fit.
Team
People I work with
A small network of trusted collaborators I team up with on larger projects.
Jordan Patel
UX Researcher
Specializes in user interviews and usability testing. Helps me ground every design in real user needs.
Mia Chen
Motion Designer
Brings interfaces to life with thoughtful animation. We collaborate on interactive prototypes.
Sam Torres
Backend Developer
Full-stack engineer who handles the server side when projects need robust APIs and databases.
Lena Novak
Copywriter
Crafts clear, compelling copy that gives every project the right voice and tone.
Stay in the loop
I share design insights, project breakdowns, and behind-the-scenes looks at my creative process.
Video
See my process in action
A quick walkthrough of how I approach design and development projects from start to finish.
Timeline
My journey so far
Key moments that shaped my career and creative approach.
2018
Started freelancing
Left my agency job to go independent. Took on my first solo client project.
2019
First major client
Landed a brand identity project for a Series A startup. It changed everything.
2020
Went fully remote
Built a workflow that lets me collaborate with clients worldwide, from anywhere.
2021
Launched my blog
Started sharing design insights and process breakdowns. Built a small but engaged audience.
2023
100+ projects completed
Reached a milestone: over a hundred projects shipped across brand, web, and product design.
2026
Studio expansion
Partnered with trusted collaborators to take on larger, more ambitious projects.
Comparison
Why work with me
See how I compare to typical agencies and freelance platforms.
| Feature | Alex Rivera | Agency | Freelance Platform |
|---|---|---|---|
| Dedicated personal attention | |||
| Full design + development | |||
| Transparent pricing | |||
| Direct communication | |||
| Rapid turnaround | |||
| Post-launch support | |||
| Custom design (no templates) | |||
| Performance optimization |
Gallery
Selected work
A curated selection of recent projects across brand, web, and product design.
Carousel
What clients are saying
"Alex understood our vision immediately and delivered a brand that exceeded every expectation."
RK
Rachel Kim
Founder, Meridian Studio
"Working with Alex felt like having a creative partner, not just a hired designer. The attention to detail is unmatched."
DC
David Chen
CEO, Pulse Health
"Our website conversion rate jumped 35% after Alex's redesign. The ROI was immediate and measurable."
SO
Sarah Olsen
Marketing Director, Finwise
"From concept to launch in six weeks. Alex's process is efficient without ever feeling rushed."
MW
Marcus Webb
Product Lead, Stackline
"I've worked with dozens of designers. Alex is the only one I keep coming back to, project after project."
PS
Priya Sharma
CTO, NovaTech
"Alex understood our vision immediately and delivered a brand that exceeded every expectation."
RK
Rachel Kim
Founder, Meridian Studio
"Working with Alex felt like having a creative partner, not just a hired designer. The attention to detail is unmatched."
DC
David Chen
CEO, Pulse Health
"Our website conversion rate jumped 35% after Alex's redesign. The ROI was immediate and measurable."
SO
Sarah Olsen
Marketing Director, Finwise
"From concept to launch in six weeks. Alex's process is efficient without ever feeling rushed."
MW
Marcus Webb
Product Lead, Stackline
"I've worked with dozens of designers. Alex is the only one I keep coming back to, project after project."
PS
Priya Sharma
CTO, NovaTech
Tabs
How I can help
I offer focused services that cover the full spectrum of digital design and development.
Brand identity that resonates
Logo design, color systems, typography, and brand guidelines that capture your personality and connect with your audience. Every brand I create is built to scale.
App Download
Get my resource kit
Free design templates, component libraries, and checklists I use on every project.
Map
Based in Portland
Working remotely with clients worldwide, but always happy to meet for coffee.
Contact details
Contact
Let's work together
Tell me about your project and I'll get back to you within 24 hours with my thoughts and availability.
I'd love to hear from you
Whether you have a clear brief or just an idea, let's chat. I'm here to help you figure out the best approach.