Branding
Lumina Brand Identity
A full identity system for a seed-stage AI workspace product that needed to feel calm, technical, and ready for enterprise buyers.
- Client
- Lumina Labs
- Year
- 2026
- Timeline
- 8 weeks
- Focus
- Branding
Challenge
Lumina had strong product thinking but a fragmented visual language. The team needed a brand that could carry investor decks, product screens, launch pages, and recruiting material without feeling like another generic AI startup.
Solution
I built a quieter identity around soft geometry, restrained color, and modular layout rules. The system included logo refinement, typography, UI tokens, launch visuals, and a lightweight brand manual the internal team could actually use.
Outcome
The new identity helped Lumina launch with a sharper story, a consistent product surface, and a visual system that scaled across marketing and app UI.