Back to Work
Product
Pulse Fitness App
A mobile fitness experience rebuilt around habit formation, clearer coaching, and less noisy progress tracking.
- Client
- Pulse
- Year
- 2025
- Timeline
- 12 weeks
- Focus
- Product
54
Screens
11
User flows
12
Weeks
Challenge
Pulse had a passionate user base but a scattered interface. New users struggled to understand what to do next after finishing their first workout.
Solution
I simplified the app architecture, designed a coaching-led home screen, and created a lightweight visual identity that made progress feel encouraging without becoming loud.
Outcome
The updated direction gave the team a polished product story for fundraising and a cleaner roadmap for their next native app release.